Today, I lead Yaqoot Trading, a growing multi-category trading and contracting company, and I am actively shaping my digital identity across e-commerce, branding, and product development in the GCC region.

My professional journey didn’t start with perfect resources or a perfect roadmap — it started with curiosity, discipline, and a desire to create something meaningful. Over the years, I’ve worked across e-commerce, Amazon/Noon selling, branding, importing goods, product sourcing, website building, and digital strategy. Each experience sharpened my understanding of how businesses grow, how customers think, and how real value is created in today’s market.

I’m someone who loves building things — whether it’s a brand, a digital experience, or a business model. I enjoy solving problems and turning ideas into something practical and profitable. And because of that mindset, I’ve naturally become the person people come to when they need clarity, solutions, or a fresh approach.

Outside of the technical side of my work, I value relationships, transparency, and growth. I believe a company should feel human — grounded in trust, respect, and ambition. That belief shapes how I lead, how I collaborate, and how I show up every day.